Facts and Figures at a glance


Vulnerable Customer Stats

  • Known as The Purple Pound - the economic power of people with disabilities and their families is valued at £249 bn in the UK and some £8 trillion worldwide (DoWP, 2017).

  • There are more nearly 14 million disabled people in the UK (DoWP, 2018).

  • In the UK, there are almost 2 million people living with sight loss. Of these, around 360,000 are registered as blind or partially sighted (NHS, 2018).

  • 25 per cent of disabled adults have never used the internet, compared to just 6 per cent of non-disabled adults (Office of National Statistics, 2016).

  • 45% of state pension age people have some form of disability whilst working age adults are reported at 19% (DoWP 2018).

  • The government plans to see a million more disabled people in work by 2027 (DoWP, 2017).

  • By 2030, 27% of the UK population will be aged over 60 (Age UK 2018).

Corporate Social Responsibility Stats

  • 88% of millennials found their job more fulfilling when they were provided opportunities to make a positive social impact (Cone Communications 2016).


  • The Equality Act 2010 says changes or adjustments should be made to ensure people with disabilities can access the following services:

    • goods and services like shops, banks, cinemas, hospitals, council offices, leisure centres

    • employment

    • education

    • housing

    • associations and private clubs like the Scouts and Guides, private golf clubs and working men clubs.


  • 80% of the public say that they expect companies to pursue a dual strategy of profit and social responsibility (Edelman Trust Barometer 2015).

  • Millennials and Gen Z working for employers perceived to have diverse workforces and senior management teams are more likely to want to stay 5 or more years (Deloitt 2018).

  • 64% of the public believe that CEOs should take the lead on change rather than wait for the government to impose it (Edelman Trust Barometer 2018).

Hospitality & Tourism Stats

  • £3 billion is spent annually on overnight tourism trips by the disabled market - this figure went up by 14% between 2013-2015 and continues rising every year (Visit England, 2018).

  • UK businesses, including pubs, hotels and restaurants, are losing an estimated £1.8bn a month by ignoring the needs of disabled customers (Bighospitality.co.uk, 2015).

  • Disabled customers have a greater average spend per head - £210 against £191 and a longer average stay - 3.3. nights against 2.9 nights (Visit England, 2018).

  • One in five tourism day trips were taken by people with an impairment and their travelling companions - worth £8.5 billion a year (Visit England).

Retail Stats

  • UK businesses, are losing an estimated £1.8bn a month by ignoring the needs of disabled customers (Extra Costs Commission, 2015).

  • Two-thirds of retail staff received no disability awareness training at all (DisabledGo, 2014).

  • 70% of people had left a high street shop and 27 % had left a supermarket due to poor access for disabled customers (Extra Costs Commission, 2015).

  • A 2017 survey looked at 25000 shops and found that for fashion retailers, 62% had no staff training on how to assist disabled customers (DisabledGo, 2017).